Blistex finds a new market: Men
Are you serious Blistex? A chapstick created strictly for men?
I couldn’t believe my eyes when i read the back of this packaging:
Blistex Clear Advance delivers extra long-lasting protection, yet still feels light and comfortable. It glides on clear, not shiny, for a healthy natural look that’s ideal for men.
Ultra Long-Lasting: Clear Advance’s comfortable Microshieldâ„¢ formula contains special wear-off resistant ingredients to seal in moisture and help prevent your lips from drying for up to 8 hours.
Extra Hard-working, Extra Low-key: Clear Advance is packed with amino proteins, anti-oxidants and moisture preserving ingredients to meet the needs of even the most demanding lifestyles. And because it’s virtually invisible when applied, all anyone sees are natural, healthy lips.
I can imagine the board room meeting, a bunch of insecure mid 40-something men in pinstripe suits. “Hey Bob, how can we expand our chapstick empire? We need new markets, Iraq dosn’t look as hopeful as last year.”
“Well Jim, I think we need to finally go after the men. Currently women aged 15 to 90 have been our target consumers, and statistics show that 95% of our customers are women. Why don’t we create a platinum colored casing with a neutral not so fruity tasting chapstick.”
“Bob that’s brilliant, here’s a new car.”
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